- Strategies
- People
- Only executives can transform organizations
- Internal expertise have no/minimum value
- Everyone will be eager to contribute
- Processes
- Internal business processes and Information Technology (IT) processes don’t matter
- Interfacing processes with partners and vendors don’t matter
- All processes and standard operating procedures (SOPs) have been documented and followed without deviation
- Products
- Our products can’t serve beyond current client industries
- We don’t need to look for best-of-breed products
- We don’t need product evaluation feedbacks from customers, employees, partners, and vendors
- Services
- Employee experiences are not important
- Customer experiences are not important
- Partners and vendors’ experiences are not important
- Technologies
- IT doesn’t need to get involved
- Shadow-IT doesn’t exist
- IT is just an enabler
- People
- Politics
- People
- All title-holders have the same power
- Only leaders can be the go-to people
- There are no biases at play
- Processes
- We always have fairways of making decisions
- We always methodically assess the power and its effects
- Power-grabs don’t happen
- Products
- Personal experiences don’t affect product selection
- Personal experiences don’t affect product selling
- Personal experiences don’t affect product development
- Services
- There is no correlation between employee services and customer services
- Customer services don’t affect partners and vendors
- Unconscious favoritism doesn’t happen during the decision-making
- Technologies
- Technologies keep us unbiased
- The ecosystem of technologies ends within organizational boundaries
- IT can’t help
- People
- Innovation
- People
- There is no correlation between organizational innovation and individuals being innovative
- The innovation and experimentation of partners and vendors don’t affect us
- People need to explore being innovative in their own time
- Processes
- Incremental and disruptive innovations follow the same processes
- Can’t learn from others failures
- Innovation doesn’t require a methodical process
- Products
- A particular department/individual is responsible for innovation
- The innovation of others doesn’t affect us
- There is no need to have feedback loops from employees, customers, partners, and vendors
- Services
- Only customer services can improve customer services
- There is no need to test and improve customer service journeys
- Wise to follow industry status quo standards
- Technologies
- There is no innovation left in technologies
- Adapting technologies is the easiest thing to do
- IT is a cost center and doesn’t require an innovation budget
- People
- Culture
- People
- Only executives can set the cultural norms
- External environments don’t affect culture
- Culture is only about people
- Processes
- Business processes and IT processes don’t create a culture
- Culture is unquantifiable
- Culture isn’t a learned behavior
- Products
- Culture doesn’t impact the products we buy
- Culture doesn’t impact the products we sell
- Culture has no implications for product development
- Services
- Culture doesn’t impact the services we buy
- Culture doesn’t impact the services we sell
- Culture has no implications on employee and customer journeys
- Technologies
- Technologies can’t augment the culture
- Technologies can’t destroy a culture
- Culture-clashes need to be normalized
- People
- Execution
- People
- Preparing sponsors, champions and leaders isn’t necessary
- Only a handful need to know about the overall strategy
- Layoffs are on the table
- Processes
- No business processes and IT processes need to be adopted for transformation
- No business processes and IT processes need to be adapted for transformation
- No business processes and IT processes need to be abandoned for transformation
- Products
- Don’t need to learn and quantify how products succeeded
- Don’t need to learn and quantify how products failed
- Customer, employee, partner, and vendor product usage has no relevance
- Services
- Customer experiences aren’t a priority to execute strategy
- Employee experiences isn’t a priority to execute strategy
- Don’t need to map the gaps of experiences
- Technologies
- Technologies can’t be used to execute strategy
- Technologies can’t be misused to execute strategy
- Technologies aren’t and can’t be ingrained into every aspect of executing strategy
- People
