In the video below on CxO Talk, I asked Giorgos Zacharia, CTO of Kayak, about what comes next after data-based user experience improvements.
In my view, as organizations continue to collect data to improve user experiences, we have think beyond what is possible just to improve a product. Here are few suggestions:
- Collect data from your supply chain(s) to improve operations
- Collect data from your employees to improve employee experiences
- Collect data outside of your organization to see how it can improve you
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