5 Questions to Ask About Customer Experiences

According to Forrester®, “to be truly competitive your company must become customer obsessed; you need to have deep knowledge of and engagement with your customers.” The need for the organization to be obsessed with the customer revolves around data and engagement. Data-level obsession encompasses collecting as much information as you can about the customer so […]

5 Observations on Being Innovative (at an organizational level)

A typical organizational analysis entails observing the organization from the strategic, political and cultural lenses encompassing people, processes and technologies. While these lenses are useful in understanding the workings of an organization, they are not sufficient for an organization to be innovative. To be innovative, organizations need to have a constant flow of ideas that […]