Understanding and Applying Predictive Analytics

Executive Summary This article proposes looking at Predictive Analytics from a conceptual standpoint before jumping into the technological execution considerations. For the implementation aspect, organizations need to assess the following keeping in mind the contextual variances: Strategies Tactics Operations Top Down Bottom Up Hybrid Organizational Maturity Change Management Training Practical Implications Pros and Cons of […]

5 Questions to Ask About Your Big Data

In statistics, a hypothesis is proposed and then data samples are collected to prove or disprove the hypothesis with acceptable confidence levels. For example, lets say that all our customers are aware of all our product lines. Basically, there are two ways of assessing our hypothesis that includes: (1) Proving our hypothesis and (2) Disproving […]